Mac OS versus Linux

The Desktop Publishing aka DTP programs been a digital revolution for the pre-print and design business during the 90’s. Outstanding results became possible on Apple Computers with Aldus PageMaker and made instant screen results. Today we see the concept of WYSIWYG realized for websites, but prior to 1994 there was no internet like millennials take for granted.

Mac OS 7.0

This WYSIWYG revolution was based on Adobe PostScript, Aldus PageMaker, Adobe Illustrator, Aldus Freehand, Adobe Photoshop, Aldus Fontographer, Adobe Streamline, Quark XPress, Adobe Dimensions.

Aldus Manutius – Pop-Art – Portrait – Typo Italics – SVG Vector – Illustration by gfkDSGN

This was a asyncron battle against Quantel, SCREEN, Cromemco, Berthold, and Linotype — in the end it made those former giants fade away in history. Some time ago we published an article about the original Aldus in detail and you could learn about the close relation of modern philosophy and hotmetal typography.

However, the DTP tools of Aldus Corporation been a key factor for Apples success. Let’s continues with some funny Apple ads…